Case Studies
Yamaha Motors Distribution Latin America
Opening Ceremony
Goal: Launch a new distribution center for Latin American and Caribbean markets
Yamaha Motors Latin America was launching a distribution center that would service Latin American and Caribbean markets. Located in Miami, the new center was a raw space that needed to be transformed from warehouse to brand showcase. Dealers would be flown in from across the region to learn about the YMLA brand and view the spare parts and accessories built there.
Tapped to produce the ribbon-cutting ceremony for the new center, Forums Event Design & Production planned and coordinated the program, which consisted of a quick meet and greet at the YMLA sales offices, a walk-through of the warehouse space and a presentation on the company’s plans to expand its services in the region. Following the ceremony, the dealers were transported to a luxury yacht for a closing wine dinner.
Forums Event Design & Production managed every aspect including:
- Event Invitation
- Registration Website
- RSVP Telemarketing
- Travel & Accommodations
- Transportation
- Event Hosts
- Onsite Catering
- AV, Staging & Show Production
- Offsite Dinner & Entertainment
- Attendee Gifts
The event received a positive reaction from dealers, who were impressed by the new distribution center. Our client described it as a successful launch for the brand.
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