Case Studies
HP Latin America
Goal: Unveil a new line of workstations aimed at design professionals
HP Latin America hosted a multi-market roadshow to unveil a new line of workstations aimed at graphic designers, animators, architects and engineers. The company partnered with Forums Event Design & Production on the Caribbean leg of the show. The events needed to deliver an engaging and informative environment that would build awareness and capture the energy of the new workstations. They also required us to work together with other agencies to create a unified message, and look and feel, across all markets.
Forums Event Design & Production helped HP to create a contact database of design professionals that would fit the target customer profile. Calling them and generating a buzz for the new workstations, we were able to help HP achieve record-breaking attendance goals. In addition, we provided support on:
- Shipping and Customs Clearance of Workstations, Promotional Materials and Giveaways
- Hiring & Costumes for “Superhero” Models
- Travel, Accomodations & Ground Transportation
- Hotel Logistics
- AV & Lighting
- Photography
- Attendee Surveys & Results Report
- In-Country Event Coordination
The attendees found the events eye opening, loved the new workstations and were motivated to buy. “The events turned out great! I am so pleased with the work that the team at Forums did. We’re already starting to see the results.”
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