Case Studies
Sony Latin America
VIP Reception at the NAB 2010 Conference
Goal: Build relationships with VIP clients during the NAB 2010 Conference
Sony Latin America invited its VIP Clients to celebrate their participation in the NAB 2010 Conference, a show where more than 80,000 video and motion picture professionals from around the globe gathered to see the latest in broadcast and video innovations.
Piggybacking on the excitement of the 2010 FIFA World Cup 2010, Sony hosted a soccer-themed dinner reception. More than 400 professionals from various countries in Latin America were treated to a night that was engaging, exciting and fun.
After a presentation on Sony’s state-of-the-art 3D technologies and their 3D coverage of 25 World Cup games, Sony executives recognized the outstanding performance of their top partners. The rest of the night was for guests to enjoy. A sumptuous dinner menu, performance by a well-known DJ and surprise appearance by soccer jugglers, Los Futboleros kept the energy up throughout the rest of the night.
“Thanks to Forums for such a great job! Your team is amazing- very professional, passionate and flexible to adapt to last minute needs.”
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