About

Resources, relationships, results.

Over the last four decades, we’ve become adept at building bridges that bring our clients closer to their audiences and their goals. Headquartered in Miami, the gateway to Latin America and the Caribbean, we coordinate with a wealth of regional partners to plan and produce events internationally. We’ve developed preferred customer relationships with hotel chains and other service providers in every major market in the region. With skills that exceed mere translation, our bilingual planning staff will help you navigate the nuances, from currencies and tax issues to the subtleties of politics, style and culture. We’ll also leverage our buying power and regional knowledge to ensure you get the best in event space, catering, theme development, destination management and more.

We balance our resources and your need for a world-class event with an unusual eye for detail, the capability for quick turnaround, and an efficient, highly organized process. As your advocate, we keep budgets and schedules in mind throughout the planning and execution of your events, and remain available to manage unexpected changes in direction or needs.

Leadership Team

photo of Alex Peña

Alex Peña

Founder & President

Alex is an industry veteran with more than 25 years of experience in producing events throughout Latin America and the Caribbean. Before founding Forums Event Design & Production, she headed up the marketing department at Merisel Latin America. While there, she produced hundreds of events, conventions and meetings, introducing the company’s most important conference, Soft Teach, to Latin American markets. As President, Alex focuses on service and operations in order to help our clients meet and exceed their goals. She has enjoyed leading a number of events for Dell, Canon, Cisco, Samsung, Xerox and others.

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Phone:
(786) 265-1741

photo of Ali Peña

Ali Peña

CEO

As CEO of Forums Event Design & Production, Ali leads the company’s growth and expansion into new industries. Her strength lies in developing client relationships and managing account teams to plan and implement the best product on a variety of event programs. A graduate of the University of Florida, she brings more than a decade of experience in advertising, marketing and communications.

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Phone:
(786) 265-1744

photo of Pilar Peña

Pilar Peña

Director, Finance & Accounting

Since opening our doors in 2000, Pilar has served as the Director of Finance & Accounting. Overseeing the company’s accounting, human resources and risk management, she maintains the financial discipline necessary to operate the business profitably. She’s also responsible for reviewing the finances of each project, finding ways to maximize value for our clients.

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Phone:
(786) 265-1743